3 Reasons to Recognize Your Employees Over Twitter
I've seen a couple tweets pop up from managers recognizing employees for a great job. Rochelle Grayson started some thoughts back in May of last year, that I thought should be built upon. First and...
View ArticleNo Forbes, CEOs should not “Facebook” or “Twitter”
Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies. Their seemingly decent argument cites Web 2.0...
View ArticleTweet More and Improve the Web, Semantically
I am constantly hearing from executives and leaders, “Okay, I get Facebook and Twitter…what’s next?” Even though most companies haven’t fully embraced the second growth of web development, smart...
View ArticleA Summer Internship in Social Media Strategy
Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist,...
View ArticleSocial Media Strategy Case Studies Using the Customer Experience Lifecycle –...
Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for...
View ArticleSocial Media Strategy Case Studies Using the Customer Experience Lifecycle –...
Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for...
View ArticleSimple Twitter 101 Training in 140 Characters or Less
I believe the best way to learn Social Media is by doing Social Media. There are tons of great Twitter Trainings already on the web. My spin on it is to provide the basics in 140 character “bullet...
View ArticleTwitter Strategy with Multiple Accounts to Build a Competitve Advantage in...
About a year ago, corporate leaders were asking “Should Twitter be a key part of my Social Media strategy?" Management struggled to understand how the medium could help fulfill business objectives and...
View ArticleTwitter Business Results in Cable News Networks
Does Twitter drive business results? Well, I certainly like to think so…but here’s an interesting look at the cable news networks use of Twitter and their cable ratings. One would think that Twitter is...
View ArticleTwitter Metrics – How to Fool Your Leadership
Twitter Metrics Are Too Easy to Manipulate Metrics to track Social Media initiatives are the first topic in many leadership meetings. Social Media is very difficult to understand, especially for...
View ArticleTwitter Analytics – Advanced Twitter Metrics
Driving website traffic is one Twitter’s top benefits for marketers. It’s a simple recipe, get a large number of followers, write a catchy tweet, publish it at the right time of day, and then measure...
View ArticleInteresting – Nicorette uses Promoted Tweets to Direct to A Facebook Page?
When Twitter announced their Promoted Suite product late last year, it was easy to see how brands could use this to inject a trend into the conversation. Using a Promoted Trend on the day the DVD...
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